www.endangeredman.com
“Man is in dire straits. If you doubt this, just take a look at the guy next to you. Odds are he’s wearing Puma Peter Pan booties and sipping seductively on a venti chai tea,” worries David Schiff, associate creative director at Crispin Porter + Bogusky. Maxim recruited the concerned creatives to engineer a website dedicated to man’s preservation.

This public service announcement from Mantropy Control pairs junior-high science book graphics with the wisdom of a Boy Scout manual. The site explores the relationships between man, fire and speed (explosions), man’s pansy-leaning tendencies (nail polish), and crucial masculine knowledge (ninjas).

The petition to list man as an endangered species was actually filed at the Department of the Interior where secretary Gale Norton is legally obligated to give it full consideration. But it’s not looking good for man.

“A few years ago, an environmental group tried to get a Northwest Indian tribe classified as endangered,” says Schiff. “They lost a big court battle, with the court ruling that man could not be endangered because he is domesticated, not a wild animal. The lawyer who won that case? Gale Norton.” Alissa Walker

Crispin Porter + Bogusky
CREATIVE DIRECTORS: Alex Bogusky, David Schiff, Alex Burnard
INTERACTIVE CREATIVE DIRECTOR: Jeff Benjamin
ART DIRECTOR: Alex Burnard, Geordie Stephens, Mike del Mármol
DESIGNERS: Alex Burnard, Rahul Panchal, Oscar Rivas
COPYWRITER: David Schiff
PROGRAMMERS: Maxim, Paul Sutton, Jan Riggert
PRODUCER: Paul Sutton
CLIENT: Maxim
CONTACT: www.cpbgroup.com