www.alfiemovie.com
The visual and motion design of this site mixes modern with classic, as Alfie, starring Jude Law, is a remake of the 1966 release by Lewis Gilbert. “We wanted to bring in some 1960s influences,” says Big Spaceship art director Jens Karlsson, “yet the visuals had to stay up to par with today’s rich Hollywood marketing.” A strong influence on the animation was the work of Saul Bass from the 1950s and ’60s, incorporating his “primitive yet powerful, humoristic animation style” into the design.

“For the visual design we analyzed other ongoing motion picture campaigns and looked into a concept that would stand aside from the masses,” says Karlsson. “What we came up with was a minimalist direction with simple shapes and ample white space, focusing on site functionality and exciting animation.”

With Alfie being a stylish character, fashion-favored typefaces were studied. “We ended up using a type family recognizable for its distinct female characteristics,” says Karlsson. It also looked good on a computer screen.

The site is unique in many ways, not least for the customizable wallpaper application, horoscopes, relationship quizzes, and the “Ask Alfie” chatbot.

“Working with Hollywood is a challenge in itself,” says Karlsson, “but we love it.” Romy Ashby

Big Spaceship
CREATIVE DIRECTOR: Daniel Federman
ART DIRECTOR: Jens Karlsson
DESIGNERS: David Chau, Andrew Payne, Lisa Weatherbee, Ron Thompson
COPYWRITER: Karen Dahlstrom
PRODUCER: Ed Looram
PROGRAMMERS: Tai U, Christian Stadler
SOUND DESIGNER: Daniel Federman
CLIENT: Paramount Pictures
CONTACT: www.bigspaceship.com