www.ppgstyle.com
“We were hired to reveal the dramatic transformation of the Powerpuff Girls, who suddenly ‘grow up’ overnight,” says Going Interactive principal/creative director Jason Davenport. “They change from kindergarten superheroes into teenage, fun-loving divas.”

It was important to the client to connect with the audience: girls between the ages of 6 and 18 who watch the Powerpuff Girls show on Cartoon Network, and to that end, Davenport plumbed the depths of “fun animation and cool rollovers, a quick frame-rate keeping the site fast-loading.

“We actually spent time looking at magazines like Teen People, Glamour, and Cosmo,” he admits. “We wanted to give the site a real ‘girl’ feel, but keep it fun and about the style of each character. We did this by using different patterns and colors that matched each of the Powerpuff Girls’ characteristics [pink for Blossom, blue for Bubbles, and green for Buttercup].”

A muted palette was used to turn the previously bright-toned kindergarten PPGs into the new sophisticated teenagers. “The new illustrations done by the talented Cartoon Network artists were obviously a great starting point for us,” says Davenport. Cartoon Network received more than 1.6 million page views on the site in a very short time. “The numbers just speak for themselves,” says Davenport. Dana Rouse

Going Interactive
CREATIVE DIRECTOR, DESIGNER: Jason Davenport
ART DIRECTOR: Christine Fasbinder
FLASH DEVELOPER: Zach Graham
COPYWRITER: Christine Bielinski
PRODUCER: Luca Magnanini PROJECT MANAGER: Heather Hazen
CLIENT: Cartoon Network
CONTACT: www.goinginteractive.com