www.cpbgroup.com/awards/needforfeed.html
Firing French Toast Sticks over cubicle walls is employee-of-the-month behavior in this game by Crispin Porter + Bogusky. Players serve greedy coworkers with items from Burger King’s breakfast menu to avoid getting pink-slipped. “It was an idea that was perfect for their breakfast campaign,” says interactive creative director Jeff Benjamin. “It brought their breakfast products and the “Have It Your Way” messaging together in a fun and unexpected way.”

Players can issue memos challenging friends and upload their real coworkers’ faces, a feature that has garnered great feedback, says Benjamin. “People seem thrilled with the idea that they can put their buddies into a computer game and then send it around.” Demonstrating just how well they know their audience, the creatives at CP+B included a “Click Here to Look Busy” button that papers the screen with an Excel document. “How many times have you been checking out some funny site at work when you should have been doing something else?” says Benjamin. “Now you won’t have to worry about getting caught. Just click the button and your desktop looks like you’re crunching spectacular sales numbers.”
Alissa Walker

Crispin Porter + Bugusky
CREATIVE DIRECTORS: Alex Bogusky, Andrew Keller, Rob Reilly
INTERACTIVE CREATIVE DIRECTOR: Jeff Benjamin
COPYWRITER: Maureen Bongiovanni
DESIGNER: Rahul Panchal
PRODUCER: Paul Sutton
AGENCY MUSIC PRODUCER: Bill Meadows
DEVELOPMENT PARTNER: WDDG, NY
PHOTOGRAPHER: Jan Francis
CLIENT: Burger King
CONTACT: www.cpbgroup.com