www.beanman.co.nz
“The client wanted the site to capture the playful irreverence of the Beanman character,” says BBH USA interactive creative director Matt Campbell, who used hand-drawn type and Comic Sans to give it the right look before littering the whole thing with noisy audio rollovers.

The question many ask—“Who is Beanman?”—scribbled above a kooky-looking superhero is answered in a little bio on the site. He fell from space in a giant can of Wattie’s Baked Beans and crashed in New Zealand, and now, as the caped crusader of “Nature’s Superfood,” he stands boldly unshaven before the legend, “Some men are born out of power. Others out of riches. And one … holding a can opener and wearing yellow undies … on the outside. That’s me, Beanman.”

Campbell designed the site simply, using Flash, Photoshop, and InDesign, with everything accessible from the home page and revolving around a large letter B. His original design was even simpler, with nothing but the big B leading to every crazy feature of the site, and only because the client insisted did he add the subnavs along the top of the page. “I just wanted the site to be lively, noisy, and fun like Beanman is himself,” says Campbell. “And I think we achieved it.”
Romy Ashby

BBH USA
CREATIVE DIRECTOR: Matt Campbell
CLIENT: Wattie’s Baked Beans
CONTACT: www.bbh-usa.com