www.spamsingles.com
With more Spam eaten in Hawaii than anywhere else on Earth, it’s no wonder that eating Spam Singles is likened to a portal into paradise. “Hormel Spam developed Spam Singles, an easy one-slice of Spam, as a new way to introduce it to a younger, hipper audience,” explains designer Clint! Runge of Archrival. To go along with its new advertising campaign, Spam Singles needed its own site to talk about all the great aspects of single-slice life.

Like the product itself, Runge describes the Spam Singles site as “quirky with a touch of kitsch” at a point in its history when Spam is aware of its unique distinction as the only meat for sale rivaling beehive hairdos and Cadillac . ns on the kitsch-o-meter.

“We decided since this is all about singularity, then the site concept wanted to follow that notion. There’s only one page,” explains Runge. “One really long page, but most importantly, only one. A scrolling mechanism gently glides you about the site, taking you from section to section. Some parts are informational, some are just plain Spam fun.”

The one-page concept is as unusual as the Spam Singles sound effects, all designed for Spam fans.
Romy Ashby

Archrival
ART DIRECTORS: Clint! Runge, Dustin Black
DESIGNER: Clint! Runge
COPYWRITER: Dan Armstrong
ILLUSTRATORS: Carey Jaques, Cassidy Kovanda
PROGRAMMERS: Bart Johnston, Craig Kohtz
CLIENT: Spam
CONTACT: www.archrival.com