http://juxtinteractive.com/interim2004/online_campaigns/coke/mir/02.html
Coke’s “Make it Real” campaign by Juxt Interactive urges kids to do something creative. “Stop watching TV and go bike jousting or something,” paraphrases Juxt creative director Todd Purgason. “You’re not gonna change the world, but you can have a little fun.” Juxt assembled a web presence to match the tone of the documentary style TV spots.

An unassuming banner expands into a small web application allowing users to design a custom poster. Dozens of hip graphic elements and stencils can be resized, rotated, or reflected, and scribbled with markers and spray paint. Users can even make their propaganda reality: The poster can be formatted in three different sizes for printing.

“It’s a pretty sophisticated application for a banner ad,” says Purgason. Interaction rates have been exceptionally high due to the irresistible urge to personalize the blank red canvas. Even those who use Photoshop for a living can’t help playing along, says Purgason. “Our whole office is covered in the freaking things.”
Alissa Walker

Juxt Interactive
PROJECT MANAGER: Michael Polivka
CREATIVE DIRECTOR: Todd Purgason
ART DIRECTOR: Todd Purgason, Joe Stewart
PROGRAMMERS: Erik Bianchi
DESIGNERS/DEVELOPERS: Seth Weisfeld, Fabian Williams, Joel Szymanski
CLIENT: Coca-Cola
CLIENT PRODUCER: Carol Kruse
CONTACT: www.juxtinteractive.com