www.nikegenealogy.com
Streamlined, vibrant, and in motion, the Nike Genealogy website is an interactive study of product development at Nike from 1966 to the present; sleek and thoroughly engaging for the visitor. Employing video, rotational photography, and abundant Nike memorabilia such as the actual waffle iron Bill Bowerman used to develop the first treaded sole in running shoes, the evolution of much industry-changing technology is so well illustrated that it appears possible to reach into the site and pull out a shoe.

Of particular interest is the inclusion of the actual designer’s notebook from the Mercurial Vapor soccer cleat. Users can navigate through more than 200 products by sport, storyline, genealogy, and text searches, while simultaneously experiencing rich assets for individual products. In creating the site, 1,500 individual assets had to be processed and tracked, including copy, captions, and photographs. Using Macromedia Flash MX 2004, coupled with an AKQA internal Flash content management system, all site content is energetically displayed dependent on the user’s locale.

A core group of eight developers spent three months working to complete the job. The modularity of the site provides easy localization for delivery to 27 countries in 10 languages.
Dana Rouse

AKQA
DESIGN DIRECTOR: Neil Robinson
TECHNICAL DIRECTOR: Peter Cole
DESIGNERS: Tom Rohrer, Nicolas Will, Steve Mason, Roman Staroushnik
PRODUCERS: Charlie Taylor, Jamie Goodyear
PRODUCTION ART/FLASH: Sarah Grant, Lydia White
CONTACT: www.akqa.com