www.nikesoccer.com/tiempo
Citing the near-religious worship of soccer in South American cities like Rio De Janeiro, Nike Soccer tapped creative directors Tim Barber and Jacquie Moss at Odopod to expose the sport’s grassroots in the U.S. “We looked at how club teams play—or how kids just get a ball and play after school—and how it differs from city to city,” says Moss.

By shooting minidocumentaries in the soccer-savvy cities of Dallas, Los Angeles, Miami, New York, and Rio, Odopod discovered a solid relationship between soccer and street culture, with a distinct international flavor. “A theme through each city was that soccer was a place where all these nationalities came together,” says Barber. “The diversity was surprising and really cool. Soccer is a melting pot of activity.”

Odopod corralled these concepts into a hand-drawn map collage echoing the homegrown spirit of pick-up games. Moving through the site, everything animates: Skyscrapers sprout, a truck backfires, soccer balls bounce, arrows hover. Tiny details like Miami’s neon-light lettering are perfect for each city, yet the entire site is cohesive enough to make players look like they’re part of one big team.
Alissa Walker

Odopod
CREATIVE DIRECTORS: Jacquie Moss, Tim Barber
CLIENT: Nike
CONTACT: www.odopod.com