www.target.com/designforall
Target wanted a website that would provide an experiential extension of its “Design for All” print and TV advertising campaign, one that celebrated accessible design. Emphasizing Target’s continual commitment to well-designed everyday products and its outstanding designers, the “Design for All” site invites guests to connect with the design community and play with some of their excellent products.

“Guests are greeted with stunning visuals that cue navigation encouraging them to explore different themes of good design, such as the many ways that design inspires,” says R/GA’s creative team. This theme presents uniquely interactive stories of inspiration, such as how Deborah Adler was inspired by her grandmother to create ClearRx—a revolutionary redesign of prescription systems. “In and of itself the story is simply inspirational,” the team says, “but the experience delves into a deeper understanding of inspiration by including glimpses of her creative process and seamlessly presenting interviews with her mentor, Milton Glaser.”

For the “Home,” “Fashion,” and “Everyday” design categories, the site offers humorous and playful activities to inspire visitors to discover well-designed products that are affordable, surprising, and fun.
Romy Ashby

FIRM: R/GA
CLIENT: Target
CONTACT: www.rga.com