http://nesteacool.com
The Nestea Snowman isn’t the ideal interactive mascot; his character doesn’t speak or move. “He’s too cool for that,” says creative director Todd Purgason. So Juxt introduced two bikini-clad snow bunnies to play off him and one very cool concept: making a music video.

Using camera moves that evoke MTV editing, aspiring directors drag lounging bunnies and Escalades with spinning rims over silhouetted cityscapes to the beat of three original tracks. A finished video can then be e-mailed, spreading the campaign virally throughout the community of active urbanites who relish Nestea Cool for its “chuggability” on the basketball court.

Even though Cool is targeted towards a mature audience, Nestea is still a family brand. “We created a tool that would allow the user to take it where they wanted to take it,” says Purgason. The custom-made video application allowed Juxt to add racy elements without being responsible for the outcome. So Cool creators can be as nasty or Nestea as they wanna be.
Alissa Walker

Juxt Interactive
EXECUTIVE PRODUCER: Steve Wages
PROJECT MANAGER: Michael Polivka
CREATIVE DIRECTOR: Todd Purgason
ART DIRECTOR: Seth Weisfeld
PROGRAMMERS: Victor Allen, Brian Kupetz, Chris Picheca, Adrian Lefond
DESIGNERS/DEVELOPERS: Sean Klassen, Joel Szymanski, Joe Stewart
COPYWRITER: Joe Shepter
ILLUSTRATORS/ANIMATORS: Shane L. Johnson, Jason “Stuntkid”, Fabian Williams
AUDIO: Michael Polivka
CLIENT: Coca-Cola
CLIENT PRODUCERS: Mel Clements, Desiree Gilbert
CONTACT: www.juxtinteractive.com