www.bumbleandbumble.com
It was practicality rather than aesthetics that drove the redesign of the Bumble and Bumble website. With a host of new products and product lines, the navigation on the existing site was simply getting out of control. So Domani Studios, which has been working with the highend beauty company for nearly five years, set about creating a site as pleasurable to navigate as it is to look at. Now when fashionistas open www.bumbleandbumble.com, they can quickly jump to their favorite shampoo or styling product in seconds.

This impressive utility is driven by a seamless Flash presentation with a set of logical rollover menus. It’s easy to drill down to just the information you need without ever realizing the overwhelming number of choices at hand.

Individual pages take style cues from the product lines they represent, flexing within a tight grid that leaves the attention-grabbing to the company’s colorful and sexy photography. “Everything is very clean,” explains Domani’s creative director and partner, Jonathan Hills. “They have really stunning photo assets for us to work with.”

And then there’s the purely tech-savvy accomplishments. The site was designed to allow deep linking to specific product pages from HTML e-mail promotions. Plus, traffic stats can be tracked by individual page, just like any HTML site. Now those are tools any marketing department would be foolish not to celebrate.
Michelle Taute

Domani Studios
PROJECT MANAGER: Bill Fletcher
CREATIVE DIRECTOR: Jonathan Hills
TECHNICAL DIRECTOR: Corey Szopinski
FLASH DIRECTOR: Brian Douglas
DESIGNERS: Karen Gwyer, Ian Searchy
PROGRAMMER: Mims Wright
PRODUCER: Jacques Dupoux
CLIENT: Bumble and Bumble
CONTACT: www.domanistudios.com