www.pique4u.com
Pique products have fine design and graceful lines in common, whether the product is a pillow, vase, or tabletop. The company needed an online version of a print catalog, but with the site doing what a catalog can’t— constantly updating itself and relating products in ways more compelling to the customers. The result is a clean, modern design with a playful edge, just like Pique’s products.

“The site allows users to browse by selecting items in photographs,” says BBK Studio creative director Yang Kim. “The images show the products in context. We hoped to mimic the experience of walking through a showroom, or perusing a catalog.”

One challenge that arose came from the existing broad classification of products not lending well to the inflexible nature of a database-driven site. “We help the situation for the user by creating a better browsing experience while standardizing the product specifications,” says designer Alison Popp. “Dynamic Flash movies are tightly integrated with the HTML browsing experience. And a custom-built content management system allows the client to make site updates on their own.”

This is a fun site, easy to navigate and a feast for the eyes, making each item a temptation.
Dana Rouse

BBK Studio
CREATIVE DIRECTOR: Yang Kim
ART DIRECTORS: Alison Popp, Michele Chartier
DESIGNERS: Alison Popp, Marie-Claire Camp
ILLUSTRATORS: Jason Murray, Marie-Claire Camp
DEVELOPERS: Scott Krieger, John Winkelmann
COPYWRITERS: Julie Ridl, Kelli Gierz
CLIENT: Pique
CONTACT: www.bbkstudio.com