www.variegatedinc.com
The online showcase for upscale bedding company Variegated, Inc. was designed with two kinds of web users in mind: the directed user and the browser. Retailers or serious-minded consumers can click right to the information they want through text menus at the top and bottom of the home page. The window shopper, on the other hand, can explore the company’s rich textiles just like they would at a specialty boutique, browsing the collection through an eye-catching grid.

While it’s not built for e-commerce, the Variegated site does give a strong face to the brand, and a major way designers at one9ine created that presence was through original photography. “The one thing I can never hammer home enough for clients is the need for quality imagery,” says Warren Corbitt, studio principal.

“There’s a lack of it online.” Here the imagery conveys the company’s personality, as well as the luxurious nature of the bedding, accessories, and loungewear. All that style and easy maintenance to boot: The Flash site was designed so the client can handle basic updates themselves.
Michelle Taute

one9ine
ART DIRECTOR, DESIGNER: Warren Corbitt
PHOTOGRAPHER: Cary Ray, Giovanni
CLIENT: Variegated, Inc.
CONTACT: www.one9ine.com