http://hermanmiller.com/discoveringdesign
Intended for furniture enthusiasts and consumers, Discovering Design provides in-depth information about all the great classics of furniture design from the mid-20th century, featuring work from the 1940s through the 1960s in a museum-quality exhibit. Treasures from the Herman Miller archive include a whole inspiring universe of ads, photos, and prototype designs.

“We wanted the site to focus on the connections between people, products, and ideas,” says creative director Kevin Budelmann of BBK Studio. “A nonlinear navigation scheme encourages users to browse and discover new aspects of modern design in America.”

The site design was influenced by a balance of mid-century modern aesthetics and contemporary immersive web experiences, and it’s fun to watch little icons of famously shaped pieces of furniture pour like butterflies from a box floating in the site. Click on one of them and it blooms into a field of information and images.

“This site features imagery that is rarely seen from the Herman Miller archives and other places,” says designer Alison Popp. “It tells stories and anecdotes new to many people. The organic navigation encourages playful exploration. This site will become more rich with content and media over time.”
Romy Ashby

BBK Studio
CREATIVE DIRECTOR: Kevin Budelmann
DESIGNERS: Alison Popp, Kevin Budelmann, Marie-Claire Camp
DEVELOPERS: John Winkelmann, Scott Krieger
COPYWRITERS: Clark Malcolm, Herman Miller
PROJECT MANAGERS: Dianne Garone, Herman Miller
CLIENT: Herman Miller
CONTACT: www.bbkstudio.com