www.september.com
Stoltze Design has worked with the TV commercial production company
September Productions long enough to understand every nuance of the
business. When the opportunity arose to redesign the website, they gladly
accepted the assignment.
“The main purpose,” says art director Clifford Stoltze, “is to
have an online portfolio of the directors’ work along with contact
information.” The objective was to make it clear, easy to use, and
appealing to the agencies that hire the directors. The finished web
design is sophisticated, innovative, and thoroughly engaging.
“The large, soft-focus backgrounds provide a dramatic setting
for the detailed layouts and typography,” says Stoltze. “A great deal
of time was spent on creating interesting, subtle transitions as you
navigate through the site.”
The simple interface and aesthetic of the design was based on
the content and objective. “We really wanted to allow the work to
take a front seat,” says Stoltze. A custom movie player was developed
to display September clips.
“We hoped that we could create a unique site for September
that would reflect the personality of the firm and its work,” he
continues, “and be noticed and enjoyed by creative types. The fact
that it was included here makes us feel we achieved our goals.”
Dana Rouse
Stoltze Design, Mode
ART DIRECTOR: Clifford Stoltze
DESIGNER: John Pietrafesa
DEVELOPER: Tyler Hawes
DESIGN ASSISTANT: Justin Hattingh
COPYWRITER: Sonta Giamber
CLIENT: September Productions
CONTACT: Stoltze Design; Mode