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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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WEB/INTERACTIVE DESIGN
Best of Web Design 2005: Business (cont'd)

www.september.com
Stoltze Design has worked with the TV commercial production company September Productions long enough to understand every nuance of the business. When the opportunity arose to redesign the website, they gladly accepted the assignment.

“The main purpose,” says art director Clifford Stoltze, “is to have an online portfolio of the directors’ work along with contact information.” The objective was to make it clear, easy to use, and appealing to the agencies that hire the directors. The finished web design is sophisticated, innovative, and thoroughly engaging.

“The large, soft-focus backgrounds provide a dramatic setting for the detailed layouts and typography,” says Stoltze. “A great deal of time was spent on creating interesting, subtle transitions as you navigate through the site.”

The simple interface and aesthetic of the design was based on the content and objective. “We really wanted to allow the work to take a front seat,” says Stoltze. A custom movie player was developed to display September clips.

“We hoped that we could create a unique site for September that would reflect the personality of the firm and its work,” he continues, “and be noticed and enjoyed by creative types. The fact that it was included here makes us feel we achieved our goals.”
Dana Rouse

Stoltze Design, Mode
ART DIRECTOR: Clifford Stoltze
DESIGNER: John Pietrafesa
DEVELOPER: Tyler Hawes
DESIGN ASSISTANT: Justin Hattingh
COPYWRITER: Sonta Giamber
CLIENT: September Productions
CONTACT: Stoltze Design; Mode

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