www.leopaper.com
Leo Paper Group is a huge manufacturer of paper products, with its customers making up 50 percent of the world’s top publishers and gift companies. “Leo Paper wanted a site that would improve its ability to communicate with customers about the services and equipment its company offered,” says elephants & ants creative director Ann Donovan.

“We decided to go with a look that referenced Swiss design,” she says, “with Helvetica, a strong grid, and lots of white space. We were inspired by the actions of the printing press, which is reflected in part in the site music. We worked with Flash and HTML to build a site that was simple, yet rich with sounds, textures, and interaction.”

Visitors are presented with every detail of company products, services, secondary processes, and equipment, as well as its history and management system. Organizing the sheer volume of information while keeping the site clean and spare was the biggest challenge of all.

“The navigation of the processes is fairly unique, and there is a tremendous amount of information contained in a very small space,” says Donovan. “The site has been well received by their customers and others in the design field, and both of our teams are pleased with the result.”
Dana Rouse

Elephants & Ants
CREATIVE DIRECTOR: Ann Donovan
CLIENT: Leo Paper Group
CONTACT: www.elephantsandants.com