www.lavettandchin.com
If beauty is in the details, you’ll never want to log off the Lavett & Chin website. Domani Studios created a first-generation site for this brand that’s organic, fluid, and surprising. “We had a ton of flexibility,” says Jonathan Hills, Domani Studios’ creative director and partner. “They’d seen some of the work we’d done and liked it, so they just let us go wild.”

And that’s exactly what the design team did—letting the natural ingredients behind these beauty products influence many of their design choices. The site’s simple navigation gets an earthy feel with three gentle wisps that appear to be blowing in the breeze. Pay close attention on the home page, and you’ll see a small flower fall from its stem, accompanied by a reflection in the vase as it makes its way down. These small touches continue throughout the site to reiterate the care that goes into the products themselves and the natural philosophy behind them.
Michelle Taute

Domani Studios
CREATIVE DIRECTORS: Bill Fletcher, Jonathan Hills
TECHNICAL DIRECTOR: Corey Szopinski
FLASH DIRECTOR/VIDEO INTEGRATOR: Brian Douglas
PRODUCER: Jacques Dupoux
PHOTOGRAPHER: Lori Lovejoy
FILM/VIDEO DIRECTOR: Anne Menke
CLIENT: Lavett & Chin
CONTACT: www.domanistudios.com