www.scottyandura.com
Design Army met clients Martha Scott and Paul Yandura in a most unconventional way—at a yard sale. “They had spotted our yard sale flier and liked the design,” says Jake Lefebure. Yandura hired the design studio on the spot to create the identity for his progressive, fledgling firm.

Scott+Yandura specializes in access strategies, advising its clients on how to reach the people, resources, and ideas needed to accomplish their goals. But they’re not the typical stuffy D.C. consultants. Design Army’s inventive lime-green icons demonstrated Scott+Yandura’s matchmaking power and instantly distanced them from their conservative competition.

The pairings that populate the website are also used throughout the company’s identity. Employees’ business cards are personalized; Yandura’s is a disco ball plus a guy wearing a leisure suit. “When I hand people my card they are usually struck by the size and color intensity before being assaulted by the icons,” he says. “Once the icons have been noticed, the reaction ranges from cool jealousy to nervous laughter. Almost everyone asks, ‘What does it mean?’ Our standard reply is, ‘That’s for you to figure out.’ Most people are intrigued enough to then check out our website.”
Alissa Walker

Design Army
CREATIVE DIRECTOR, ILLUSTRATOR: Jake Lefebure
ART DIRECTOR, DESIGNER: Pum Lefebure
PROGRAMMER: Todd Lyda
CLIENT: Scott+Yandura
CONTACT: www.designarmy.com