SMELL THE COFFEE
magazine. Sandwiched between Dunkin’ Donuts and a driving
school, it’s dark in the winter, hot in the summer, and always
smells of coffee. An old refrigerator rattles in the corner. A water
cooler stands wanly nearby. Desks are elementary school surplus,
a million names carved into the tops, a million wads of gum stuck
beneath. One room is the office, the other is the silkscreen studio.
It’s just Sahre, his Boston Terrier, Sid, and his intern, Joon Mo
Kang, a former student. Indeed the space looks like a Sahre op-art
piece about potential; just superimpose the words In Progress over
it to complete the point.

Figure 3a. An exhibition at a lower west side gallery operated by SVA in Manhattan. PORTFOLIO* was a 2,600 square foot, 3-year retrospective of Sahre's portfolio class at SVA. Assistant curators (and former students) included Lindsay Ballant, Jennifer Lew, Abigail Smith, Joon Mo Kang, and Brian Ponto.
And that is the point. Sahre is a work in progress. His education
is a work in progress. His career is a work in progress. His
journey has just begun. The Office Of Paul Sahre (O.O.P.S.) has
been open just over five years, yet it somehow seems longer. To
Sahre, it’s all coming together … or coming apart, depending upon
one’s perspective. “I’m exhilarated by the diversity of the things I
am doing, but I’m leery about being all over the map, too. Clients
want to know what you are—‘he’s a book designer,’ ‘he’s an illustrator,’
‘he’s a teacher,’ ‘he’s an author,’ ‘he’s a poster designer.’ I am
many things … is that good or bad? I don’t know yet.”
But, by most sane measures, Sahre is successful, or at least very
busy. Publication design remains his cash crop. He’s also a regular
contributor of op art to The New York Times, Washington Post, and
Esquire. SoHo Rep Theatre receives a lot of his time and energy,
and he helps the AIDS Institute of the New York Department
of Health with publications rife with charts and graphs—“a good
information organization challenge,” he offers.
He’s currently jazzed about a project with Marvel Comics,
designing a book called Maximum FF about the Fantastic Four.
He’s also designing a poster for the University of Minnesota’s summer
workshop series, Design Camp. Boredom is not an issue for
Sahre. But it’s experimental work that stirs his passions most.
Figure 3b. Jeremy Diamond performing “What is Difficult to Endure is Empowering to Recall,” in Sahre's senior portfolio class st SVA.
Whether it’s on a silkscreen poster or witnessing it among his
students, Sahre is captivated by experiences that bring him closer
to the sense of exhilaration he felt at Kent State. Before he had a
“real job,” that experience that made him realize that design was
a calling, not a career choice. Just as his concept theme approach
forces students to keep after an idea until they have tried to exhaust
every possible articulation of it, Sahre’s idea of fun is to get
the most out of a thing, to distill it to its purest, simplest, most
concentrated form. Strong brew—not everyone’s taste.
“I have tried to give my students a
taste of what I experienced at Kent
State. There, I was responsible for
figuring out what I was studying,
why I was studying it, and where I
was going with it. I stayed up many,
many nights running on adrenalin.
I took photographs, designed typefaces,
made posters, and designed
books. It was so fun and challenging.
Since then, I’ve tried to return
to that ideal, but it seems that everything
afterward, especially the
jobs I had, were not it.”
THE NINTH CIRCLE
He has found “it” again. The education of Paul Sahre has come full
circle. As a student at Kent State, he discovered his calling. As a
cubicle worker, he lost it. As a teacher and volunteer, he is rediscovering
it daily. “At SVA, if I could create a class in which the kids
got a taste of the exhilaration I once felt, I figured they’d know
how good it could be at least once,” he says.
In Sahre’s mind, that memory would be a place where they
could return. The recollection would offer a refuge after other
experiences—money, clients, disappointments, compromises, ethical
lapses, dumb-asses, and mean-spirited bosses—had drained
them of their passion. What Sahre discovered through all this
was that he needed both Kent State and a shitty string of cubicle
jobs, both the pain of Baltimore and the triumphs of New York.
He needed them for comparison. Like Adam and Eve. Heaven and
hell. Dante and Virgil.
Some need a map. Others need a companion. Others travel on
pure instinct. Sahre’s lucky to have all three: a roadmap of past
experiences, a brilliant new wife (Emily Oberman), and the courage
to follow his heart. And he now knows one thing for certain: If
you remain in the School of Life, you’ll get smarter, eventually.
“When you stop learning, you die,” Sahre says. “Right now, it
all seems new again. I‘m not exactly sure where I’m going, but I’m
going to get there.”
PAUL SAHRE | O.O.P.S. | 212.741.7739