For new Melbourne fashion boutique Assin—carrying an exclusive selection of cutting-edge labels from a new generation of international designers—FOD developed an identity and environmental graphics.
FABIO ONGARATO DESIGN
Established in 1992 by Fabio Ongarato and Ronnen Goren, FOD is one
of the most recognized names in the industry with a reputation that
stretches to international shores. The studio is based in Australia’s creative
capital, Melbourne, located on the Southeastern Coast.
FOD describes itself as a truly multidisciplinary design studio working
with clients in the corporate sector, fashion, architecture, and the
arts. The scope of work is equally as broad—covering interior design,
exhibition design, publishing and print, interactive, advertising campaigns,
corporate identity, and boutique packaging.
“It’s about how to make good design work as a business,” says creative
director Ongarato. “We choose clients carefully and work with them to
develop an understanding of how design can benefit their business.”
The FOD process encourages exploration of the broader creative base
of contemporary art, relying on collaborations with designers, artists,
architects, writers, illustrators, and industrial designers to introduce
new perspectives to client projects.
This approach supports its philosophy that creative output and intelligence
are the key ingredients to deliver intuitive, value-adding design
solutions that, says Ongarato, deliver “outcomes that clients couldn’t
have imagined themselves.”
www.fodesign.com.au
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