014 ROBERT LOWE
SUPERMUNDANE
LATIN NAME: Beardius Doodlus
AGE: 33
DESCRIPTION:
A decade ago, when Robert Lowe earned his design degree in London
and set out for the world, he kept Supermundane on the side
while he worked full-time. Eventually, the world caught up with
him, and his hand-drawn, doodle-heavy style came into prominence.
He left Amp Associates, London, and for the four issues of
Sleaze magazine’s lifespan, Lowe was given free reign to create the
kind of work he believed in. After that taste of professional freedom,
however short-lived, Lowe vowed never to do work he didn’t
love. His sidelined firm became a full-time job. The etymological
origins of Supermundane? It is a real word that means “beyond
earthly things.” “I really liked the idea of a word whose meaning is
the opposite of what people would think,” says Lowe.
VOICE:
Lowe’s training in design came before the rise of the Mac. Typesetting
and the physical layout of art equipped him with an appreciation
of details that can get lost on the computer. All his work,
from font design to art direction, begins with drawing.
DISTINCTIVE MARKINGS:
The designer suffers from an unmitigated obsession with birds and
beards. He expresses these by way of scratches or tight coils that
often turn into one of his fonts, which he tries to use exclusively in
his work. Unafraid of mistakes, crossed-out words are often part
of his final product.
HABITAT:
Supermundane resides in Lowe’s two-bedroom, upstairs London
flat at an oversized kitchen table. Nearby is a large Welsh dressing
table filled with books. The place is “often quite disorganized.”
SPOTTED BY:
Ethan Trask: “Robert is anything but mundane. I love his doodles
that work their way into these beautiful strong drawings. I love his
ideas. I love that he doesn’t take it all so seriously but yet has a very
eloquent way of creating work.”
CONTACT:
+44.778.777.8302 | www.supermundane.com
Written by Tiffany Meyers