013 CHRIS LOPEZ
LATIN NAME: Exerceo Noctivigus
(to train, work, cultivate; and to wander by night)
AGE: 34
DESCRIPTION:
Chris Lopez began his career creating interactive games, edged
into art direction, and then took a bold step back to school, studying
motion graphics at Cranbrook Academy of Art in Michigan.
Lopez now specializes in soup-to-nuts video and sound design of
film title sequences, commercials, trailers, and music videos. His
client credits include Tide, Qualcomm, Paramount Pictures, and
Comedy Central.
VOICE:
The designer’s work straddles typography, graphic design, animation,
and documentary. In his work for Imaginary Forces, he
found himself wondering, “Can design or typography stand on its
own as a cinematic experience?” Much of his work investigates
the nature of typography—how it is read and how it is affected
by time-based work, like film. Other aspects of his work, such as
“American Weapons of Mass Destruction,” reveal a darker political
side to his design personality.
DISTINCTIVE MARKINGS:
Lopez is a compulsive writer: “Anything I can think of, anything
that might be related. I’m mapping my thoughts so I can refer
back to them. I also start making stuff right away; I don’t pin anything
down or I’ll get frustrated. After a few days of working in an
open-ended way, you notice that your unconscious is on to something.
You start to trust and believe in that a little bit.”
HABITAT:
He works out of his apartment in Koreatown in Los Angeles.
Lopez describes it as a “1930s-era, streamlined, modern apartment
with wooden floors. It’s inspirational because it’s so welldesigned
—a real relic in L.A.” His workspace is lined with row
upon row of chrome restaurant shelving. “I have so much gear—
samplers, sound boards, drum machines—my space isn’t the usual
desk-with-a-computer.”
SPOTTED BY:
Rick Valicenti: “Over the years I have had the good fortune of
working with a number of grad students in their studios; Chris is
the first to really blow my mind. His short film work is the most
graphically inventive, compelling, and emotionally powerful work
I have seen to date.”
CONTACT:
213.361.0360 | www.cinegraphic.org
Written by Jude Stewart