010 PEKKA PIIPPO, ANTTI RAUDASKOSKI, ILONA TÖRMIKOSKI, JANNE KESTI-HELIA, JENNI KUOKKA
HAHMO DESIGN OY
LATIN NAME: Imagines Transformatum
AGE: 30, 34, 33, 36, and 24
DESCRIPTION:
Hahmo Design Oy was founded in September 2003. The Finnish
word hahmo translates to the following English words, which help
sum up the essence of this design firm: character, shape, form, figure,
sketch, outline, idea. “We are a combination of established designers,
with skills in graphic, spatial, and concept design,” explains Pekka
Piippo, partner at Hahmo Design Oy. “We design corporate and
organizational identities, create brandscapes and visuals for special
events, and plan out product launches.” As defined by Piippo,
“Good design takes into account the varied needs and restrictions
of the end user. Teamwork with professionals from different
fields will produce identities that combine product design, graphic
design, spatial design, and architecture in a more efficient and
coherent way.”
VOICE:
“To be somewhat honest—and not a bit modest—our mission is to
save Finnish companies from bad identity designs.” Piippo may be
slightly kidding, but one thing is for sure—Hahmo doesn’t give up
on a potential client.
DISTINCTIVE MARKINGS:
The designers at Hahmo are very charming. “We’re one part jetset,
but hermitlike and very focused,” admits Piippo. “We’re passionate
about making the clients understand that what they need
is good design—made by us. And yet, clients view us as being
amply flexible and easy to get along with. We are just so likeable,
you know.”
HABITAT:
Hahmo’s office is located in downtown Helsinki, by the sea. “Visit
our office in the harsh, cold winter months, and you’ll never want
to step outside,” says Piippo in another attempt at winning you
over. “Our cozy fireplace will keep you well warmed. And hey, our
pleasant company, too.” It’s starting to work, isn’t it?
SPOTTED BY:
Kari Piippo, poster designer, Mikkeli, Finland: “It’s important
to have dedicated young Finnish identity design firms that continue
and evolve our visual traditions. Too often one sees identities
made by foreign agencies that do not really relate to our cultural
environment. The pure Nordic design style has been spiced by
Hahmo’s fresh visual language.”
CONTACT:
+35.8.9681.8210 | www.hahmo.com
Written by Marcy Slane