WHERE
Flipping through the Designer’s Guide, you won’t question
why—with parents both born in Italy and hence
a love of all things Italian—Fili chose the path of the
professional designer. On her first visit to Italy at age
16 (“before I knew what graphic design actually was,”
she admits), Fili was awestruck by the graphics. “I marveled
at how the simplest things were so beautifully
packaged, like oranges mounded at fruit stands in their
distinctive wrappers,” she remembers. “And so my
life as an Italophile—and collectionista—began. I travel
there at least once a year, and make a point of visiting
a different region each time, as I have been documenting
signage over the past 20 years. In the studio I have
photos catalogued in albums, arranged by city, which is
a great source of inspiration for me.” A Designer’s Guide
to Italy was born.
WHEN
“Once I sat down to map it out, it was quite simple,”
Fili explains. “All of my beloved ephemera had
to be included, and finding a different printing technique
to showcase each subject was an exciting challenge.”
Darby Litho helped ease the process with its
expertise—the Designer’s Guide surpassed what Fili
envisioned. The printer used an eclectic array of techniques
and papers, and included production notes
on the final page. “I was very happy with the results,
though I had naïvely expected it to be a faster turnaround,”
admits Fili. “I was particularly pleased with
the ex votos, which look exactly like the originals!”
WHY
“The book has been very well received,” says Fili. “If
we ever recover from this one, the next scheduled volume
is Paris. It is all planned out, but as I learned from
volume one, that’s the easy part.” Although A Designer’s
Guide to Italy was done in a very small edition, Fili
and Darby Litho are offering copies of the guide for
$50 each—this is deductible from the buyer’s first
printing order with Darby. Once you see for yourself
the amount of time and professional skill that went
into the book from both sides, you’ll be convinced it’s
money well spent. Buon viaggio!
LOUISE FILI LTD. | 212.989.9153 | www.louisefili.com
DARBY LITHO | 888.463.2729 | www.darbylitho.com