WHO
Think of the works that designers regularly
accomplish—logos, packaging, type, restaurant
identities, book design, and more come
to mind, right? These are all specialties of
award-winning designer Louise Fili. What
about a travel guide geared just toward
designers? Seems unconventional, but it’s
been well received by creatives thirsty for
inspiration and the insight that can come
only from a leader of the industry and an
Italian design devotee.
Leave it to Fili to conceive of something so unique. In response
to the countless requests she’s fielded for decades from friends,
acquaintances, even perfect strangers for advice on destinations
in Italy that are design-friendly, Fili created A Designer’s Guide to
Italy. “It seemed like it was time to put them all into a book,” the
designer says. “I consider this to be my love letter to Italy.”
And no love letter is sweeter or more painstakingly thoughtful.
The little book is filled with tidbits of travel advice for designers
and Italian ephemera that look so real, it seems like you’re
pawing through someone’s travel journal. And you sort of are,
except Fili definitely meant this one to be read by fellow visual
arts aficionados, and the pieces only look so authentic thanks to
the intricate detail of her collaborator,
Darby Litho, who used letterpress,
embossing, engraving, die-cutting, and more to make
the piece so unique. “I’ve enjoyed a very special working relationship
with Mike Cohen of Darby Litho for two decades,” notes Fili.
“They print everything for us, from small stationery jobs to those
as complex as this project.”
WHAT
From the tipped-in sticker on the
pristine white cover’s jacket (proclaiming
the guide to be No. 1 of a
series) to the miniature pocket translator
tucked into the back cover, it’s
obvious that an extreme amount
of thought and a lifetime of experience
were poured into this book.
Browse just the first few pages, and
you’ll find tiny paper marzipan imitations
tucked into a pasticceria bag and
a reproduction of an orange wrapper that leaves you hungry for
more. Fili even offers advice on how you can snag one of the precious
few wrappers at the produce market: “You’ll need to explain
to the vendor that you would like one of those because they are so
extraordinarily beautiful,” she writes. “This can be a delicate negotiation,
although as always in Italy, a little flattery goes a long way.”
A Designer’s Guide to Italy also includes wonderful examples of
the country’s typography. “Walk along any Italian street for an
eyeful of stunning typography. You’ll find it in usual and unusual
places,” notes Fili, and follows her claim with newspaper headlines,
script encountered on a common brass door-buzzer, and a
spread of Italian street signs. You will gain an incredible reverence
for this notable designer’s insight (Fili was recently inducted
in the Art Director’s Hall of Fame), as well as Darby Litho’s exceptional
printing skills (celebrating its 77th year in business), when
you come across the stunning replicas of ex votos commonly sold
at Italian flea markets to help speed up recovery of an ailment.
Thankfully, as the title states, this is just the beginning.