A diamond needle skitters across a platter, then drops into a
groove. Dad says the needles cost the earth and forbids you to
touch the turntable while it’s playing. But the record shines deliciously,
like a woman’s dark hair wound around the platter. So you
touch it. Pretty soon you’re touching it constantly, startling yourself
with new sounds, like communiqués with gorgeous aliens. One
day after school you’re caught man-handling the records shamelessly,
cracking the diamond needle to bits, making a fantastic
racket. Sound familiar?
Maybe not. Perhaps you were a good egg and respected the hi-
fi. Then again, as a young designer your sins probably ran parallel
to the baby DJ’s: snipping pictures from your mother’s magazines,
repapering your bedroom walls with doodles, like curling vines.
Remember the startling joy of signing your name in a new font of
your own devising? Then as now, nothing beats the bang of putting
two disparate images, colors, or sounds together; just a little
tweak can make an image fresher or a line of music extra-hot. To
some, a talent for collage and juxtaposition is a mere knack, not
art. To designers and DJs, though, it’s the lifeblood of how they
create new things.
Designers and DJs don’t just live overlapping lives; increasingly
they’re actually the same people. In many ways, these creative
disciplines share a common, decidedly post-modern personality.
Their work deceives in its simplicity: How artistic is it, really, to
make new sounds or images by tweaking or rearranging existing
ones? Converted in a single generation from analog to digital technologies,
designers and DJs have learned to shrug off disbelievers
who question the artistic value of their collages, or who scoff at
art forms like theirs with a more populist or applied bent. Both
groups have grown and splintered into niche specialties. Design
is a huge umbrella term covering graphic, type, environmental,
industrial, and other subcategories. DJ music ranges from turntablism
—scratching or otherwise using a turntable as an acoustic
instrument—to electronic music producers, who use old- and
new-school technologies to mix samples and found sounds into
fresh new music. Not only do many designers moonlight as DJs,
the visual jockey (VJ) trend pairs visual designers and musicians
even more closely, creating live shows in which visuals and music
interact and comment on each other. Like any new collaboration,
the results can be mixed: at its worst, pure eye candy bopping to a
beat; at its height, a gorgeously engrossing experience. Examining
the dovetails and challenges common to DJs and designers holds
clues to where we are heading creatively.
In the dance halls and design studios of Berlin, mixing images
with sound is natural. Berliners have always pursued radical experiment
in politics, music, and art. The city’s electronic DJs and VJs
are pressing the limits of music forward, making video-montage
and live electronic performance a positively expressive art.
“DJs react directly to the audience and pick the records as they
go along. It makes total sense to hear it live,” says Heiko Hoffman,
editor-in-chief of Groove, the leading international magazine for electronic
music and DJ culture. “With electronic live sets, the main challenge is finding
new hardware where you can more easily interact with the music,” he continues.
“The keyboard and mouse are not really the best way to deal with music.”
This difficulty bears a striking resemblance to designers’ struggles with their
own technology, such as the frustrations of drawing freehand with a mouse.