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In the beginning was Logos, the Word, representing both
the imminence of meaning and its source. Every written
word, though, is made up of letters and is dependent on
them. Words have the power to evoke emotion and effect
change, and at the heart of that power is a mystery in the
form of letters.
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Product and Service Booklet design winners from STEP Inside Design's 2005 design annual.
March/April 2005
STEP 100 Design Annual 2005: Product and Service Booklets
| by Michelle Taute, |
| Alissa Walker, |
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| Romy Ashby and |
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| Dana Rouse |
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87. CAHAN & ASSOCIATES
This small blue booklet helped launch a program called Fostering Art.
The bold venture provides foster youth the chance to express themselves
through photography and creative writing. The booklet features stunning
black-and-white self-portraits taken by participants ranging in age from
16 to 22. The telling images are paired with poems by each of the young
participants that finish the thought “If only I could. ...” As Bella Banbury,
account director for the book, puts it, “Their words are what make the
piece authentic.”
Fostering Art is a program run by A Home Within (www.ahomewithin.org)—a nonprofit organization that provides mental
health services for current and former foster children and youth.
The group of teens and young adults who created the content for
this book got the chance to visit Cahan & Associates and work
directly with the design staff. “The really profound thing about
this piece is that very little of it came from us,” Banbury says.
“Most of it came from them.” Michelle Taute
CREATIVE DIRECTOR: Bill Cahan
ART DIRECTOR, DESIGNER: Bob Dinetz
CLIENT: A Home Within
CONTACT: 415.621.0915, www.cahanassociates.com |
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