82. WINK
Though they wouldn’t necessarily call themselves chocolate lovers, the designers at Wink still managed to give The Frango Shop an agedefying makeover. This store-within-a-store houses Marshall Field’s Frango chocolate brand—an upscale candy with a lineage that dates back to 1929. “They wanted to make it more fashion-forward,” says designer Scott Thares. “It’s not a stodgy old candy like the Whitman’s Sampler.”

To rejuvenate the retail space while maintaining the brand’s heritage, Wink decided to put shoppers directly into the experience of enjoying chocolate. “I think when people eat chocolate it’s an expression of celebration and happiness,” Thares says. “It’s like a mini-vacation.” Clever retail graphics bring those feelings right into the store with larger-than-life figures made entirely from chocolate swirls. The result is a visually appealing space that’s sure to elicit cravings from anyone with a sweet tooth. There’s also a sense of freedom, implied by the dancing couple, that’s not unlike a good piece of chocolate melting on your tongue. Michelle Taute