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In the beginning was Logos, the Word, representing both
the imminence of meaning and its source. Every written
word, though, is made up of letters and is dependent on
them. Words have the power to evoke emotion and effect
change, and at the heart of that power is a mystery in the
form of letters.
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Self-promotion design winners from STEP Inside Design's 2005 design annual. March/April 2005
STEP 100 Design Annual 2005: Self-Promotion
| by Romy Ashby, |
| Tiffany Meyers, |
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| Alissa Walker and |
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| Laurel Saville |
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72. DENNIS Y. ICHIYAMA
“I’m just picking letters and colors and playing with them,” says Dennis
Ichiyama, professor of visual communications design at Purdue University,
of his experiments with pieces of broken wood type and lead rules.
To create his prints, Ichiyama starts with 25 sheets of paper and then layers
colors on top. “When I get tired, when I don’t know what else to do, I
stop,” he says. “And by the time I’m done, I usually end up with about 15
that I think are good.”
Ichiyama has the original 13 x 19-inch prints scanned, reduced,
and color copied. He then hand-trims and glues them into preprinted
booklets that he uses for self-promotion. The original
prints are sold or given away. The prints are one more expression
of Ichiyama’s work documenting and experimenting with pieces
he finds at the Hamilton Wood Type & Printing Museum in Two
Rivers, Wis. “When the volunteers at the museum ask me what
I’m doing, I ask them what they see,” Ichiyama explains. “They
scratch their heads and say, ‘I see letters,’ or ‘I see colors,’ and I tell
them, ‘Yes, that’s basically all there is.’” Laurel Saville
ART DIRECTOR, DESIGNER, COPYWRITER: Dennis Y. Ichiyama
CONTACT: 765.743.0440
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