63. PIVOT DESIGN, INC.
It’s difficult enough to convince clients that less is more, but when the project is your own identity, the impetus to go the kitchen sink route can be nearly irresistible. Pivot wanted its own website to reflect the aesthetic ethos of the firm: Often the simplest of solutions are the strongest.

In the course of the two-year project—logging more than 1,000 work hours—Pivot found itself schooled in the corollary: The simplest solutions are also the most difficult at which to arrive.

“You have the typical creative challenges, with the added pressures of looking at yourself honestly, translating it into something tangible, executing it flawlessly—and then knowing you can’t bill a dime of it to anybody,” says creative director Brock Haldeman. This solution is simplicity itself. Fluid rollover navigation allows relevant information to surface effortlessly, so that the user stays focused on the Pivot story. Disciplined typography and rigorously ordered navigation keep the user anchored while journeying deeper into layers of content. Ken Coupland