58. ARCHRIVAL
Gotused.com is the home site for a network of approximately 150 college bookstores. It changes entirely every year. “It needs to stay fresh for a market that is always looking for the next thing,” says designer Clint! Runge. With fresh in mind, he sets out to create the perfect lure and hook for college students.

One of the most glittery lures devised by Archrival is a sweepstakes students can enter to win prizes no one would expect from a site promoting bookstores.

“One year we gave away a pimped-out van,” Runge says. “Last year it was a trip to The Price is Right, and this year we’re holding the first National Collegiate Rock Paper Scissors Tournament, officially sanctioned by the World RPS Society. We are holding tournaments in college towns across the country. The winner and his or her ‘trainer’ will be sent to Miami’s South Beach, for the Nationals and one heck of a party.”

Runge says the thought process behind the site’s design was simple: “Make it desirable,” he says. “Because buying textbooks is normally a dreary and wallet-busting experience. GotUsed can make it a little less painful.” Dana Rouse