65. EKIZIAN DESIGN
David Ekizian defines himself as a print designer, and his works on paper are rich with texture. Elegant subdued hues and a mix of screens, spot colors, and photography evoke an aura of refined complexity, whether it’s the retro-looking brand identity for Levi’s Footwear or a souvenir of an executive enlightenment event.

But although Ekizian had designed websites for clients, he struggled with how best to translate his own brand to the medium. “I felt overwhelmed by the complexity and theatrics I had seen on the websites of other creative firms, and I was afraid of having to commit to a design for myself,” he admits. Motion graphics by Squarewave allowed Ekizian to apply time and space to his 2D oeuvre. In the Flash intro, spinning Es form kaleidoscopic images in time to dreamy ambient music, refine into a cross, then coalesce into the monogram. The visual pun is reinforced with playful copy: “My world revolves around design.” Ken Coupland