51. TITANIUM DESIGN
The Menomonee Club annual report started with a scavenger hunt through the organization’s photo archives—large plastic bins chock-full of snapshots dating back to the ’40s. Kelly Friedl, executive designer at Titanium Design, spent two days narrowing down the image choices, which depicted the organization’s young members participating in everything from tutoring sessions to sports. “It was absolutely impossible to edit photos,” says Friedl. “The ones I didn’t pick were so hilarious.”

It’s the style and fashion choices depicted in the vintage images that bring a sense of humor to the piece, but, ultimately, Friedl’s photo-editing choices were driven by her desire for a good mix of time periods, age groups, and activities. In a year when the club moved into a new, state-of-the-art facility, the report serves as a reminder of the organization’s long history. And the booklet’s theme, “Some things never change,” reminds members that the club is still dedicated to offering timeless childhood experiences like baseball practice. “It really captured the essence of our club,” says Menomonee Club’s board president Tripti S. Kasal. “We’re a kid’s club. It’s hard to make an annual report fun, but that’s what Titanium Design did for us.” Michelle Taute