49. SAMATAMASON
“Last year Aptar Group had many stories to tell,” says Kevin Krueger of SamataMason. Aptar, which makes dispensing products, reached $1 billion in annual sales after steady increases in each of the last 38 years. “We realized that consistency is the one thing that made this possible. Consistency in management, product innovation, growth in different markets.”

The project began as a wrap. But as Krueger points out, “A 10K can still be smart and eΩective if you’re willing to put thought and creativity into it.” A Z-fold cover let them use half of the book for the 10K, with a splash of color on the inside covers to contrast with the serious tones in the rest of the book. The other half communicates the consistency message. Repeated images were important to “show how their dispensing systems are relied upon to do the same thing over and over, day after day,” says Krueger. “Redundancy, in this case, reinforces our point.”

Then there’s that number, stretching boldly over three spreads. “When the CEO saw that, he loved it, and burst out laughing,” Krueger recalls. “That was a great moment.” Laurel Saville