35. WINK
To help kick off the reopening of Marshall Field’s Frango Shop, Wink designed these vintage-inspired posters as opening-day giveaways. They promote two of the most popular flavors of Frango chocolates while using art deco style to pay homage to the era when the brand started. “It’s a way to reflect the brand’s heritage and take a little bit of it home with you,” says designer Scott Thares.

Since the leaf has long been part of Frango graphics, it seemed like a natural fit to celebrate the history of the chocolates. Wink took the concept one step further to reflect the plant origins of the mint and raspberry flavors. “Why not create some sort of natural expression of how these came to be?” Thares asks. “Both things came from the ground.” It’s a concept perfectly realized by the elegant plant illustrations featured on the posters. They’re set against a warm brown background—a color that matches shelf liners in the store—and paired with art deco-inspired fonts.

“Wink develops design solutions that address business needs and aesthetically take the program to the next stage,” says Greg Clark, vice president of creative and visual services at Marshall Field’s. “They’re smart.” As are the posters, which are nice enough to frame and hang above the fireplace. Michelle Taute