33. CREATIVILLE, INC.
“I believe in simplicity, spontaneity, and playfulness in my life,” says Steve Hartman of Creativille, Inc., of St. Louis. Designed to tout a live recording session of local St. Louis jazz artist Dave Stone, the concept behind this poster stemmed from the simplicity of shape, color, and typography, as well as the overall “coolness” inspired by the posters and album covers Blue Note Records has created, Hartman confides.

The designer wanted to make it a commemorative piece. Each poster is silkscreened in blue, then hand-illustrated with an acidfree UV-resistant black marker. Intending the posters as one-ofa- kind works of art, Hartman hand-numbered all 100 of them with a marker. “What I like most about this process is that it leaves no poster exactly alike,” he says.

The art on the poster is an interpretation of the tenor saxophone that Stone plays. “He plays in a free sort of way, like Coltrane,” notes Hartman. “So the illustration is meant to mimic his musical style.” The squiggly lines that make up the sax give you that relaxed but exploratory feeling that comes with a good freestyle sax solo. Marcy Slane