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STEP 100 Design Annual 2005: Catalogs (cont'd)

28. METHODOLOGIE
The William Traver Gallery, hosting Italian glass art master Lino Tagliapietra, needed a dramatic, high-end catalog to accompany his show and serve as a worthy representation of his work.

“Lino’s pieces are in such demand with glass art collectors around the world that they almost sell themselves,” explains designer Dale Hart. “It was important that the catalog present the work in all its beauty to collectors who could not attend the show.”

The beautiful glasswork itself drove the catalog design, Hart says, calling each object “a one-of-a-kind wonder of vibrant color and gravity-defying forms.” Hart and art director Anne Traver chose to photograph each piece isolated in a pristine, stark studio setting. Dramatic close-ups of some pieces are complemented by black-and-white spreads “showing Lino working his magic in his studio hot-shop,” Hart notes.

With a bright fuchsia cover and hot yellow and pink typography, there can be no doubt that Tagliapietra’s work, right down to the catalog representing it, is nothing less than a passionate celebration of color.

“The shiny pink, transparent acrylic cover supports the glass art motif of the show,” Hart says, “and really makes the cool, modern catalog impossible to ignore.” Romy Ashby

ART DIRECTOR: Anne Traver
DESIGNER: Dale Hart
PHOTOGRAPHER: Russell Johnson
COPYWRITER: William Traver
CLIENT: William Traver Gallery
CONTACT: 206.623.1044, www.methodologie.com
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