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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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A Preview of the TDC51 Typography Competition Winners (cont'd) |
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Figure 5a. WRIGHT VENTURES CORPORATE IDENTITY
FIRM: W Communications, Salt Lake City
DESIGN: Chuck Williams
TYPEFACES: AT Sackers Gothic, Interstate
Why oversized type? According to Chuck Williams, "Hell, big type always works. Why not here? Why not now?"
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Figure 5b. POWELL COMMUNICATIONS, NY
DESIGNER: Neil Powell
TYPEFACE: Adobe Garamond
This stationery system pulls no punches with its oversized area codes. A tasteful and effective design is woven around these mega numerals, with the surrounding type being simple and understated, all set in an elegant yet conservative typeface.
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Figure 5c. B2 STATIONERY
FIRM: Paprika, Montreal
CREATIVE DIRECTOR: Louis Gagnon
ART DIRECTOR, DESIGNER: René Clément
TYPEFACES: ITC Officina Sans, Trade Gothic
Large type arranged in a justified column in varying color formats created a border that gives this identity system a powerful look that is easily noticed and identified in a split second. "I wanted the overall effect ot be industrial since B2 is a furniture manufacturer. The idea of putting the emphasis on abstract elements such as the postal code of the area code came from the abstract aspect of B2's name," explains that designer, René Clément.
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Figure 5d. HODAPP STATIONERY
FIRM: Larsen Design & Interactive, Minneapolis
TYPEFACE: Garamond 3
The client for this stationery is a writer, so the goal was to visually express the value he brings to a project. This concept is built on words, literally and figuratively. Visually, these words apprear to converge and transition from one thuoght to another, developing almost haphazardly, forming ideas motivaions, and responsed. Each verb (MOTIVATE, PROVOKE, PERSUADE, ENERGIZE, etc.) tells a story of what this writer's words and ideas can do.
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