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The saying is: Money makes the world go around. Fair enough—the lights
have to stay on. The essential emollient, money manages to insinuate itself
into all of our lives. And those who refuse to entertain the reminders that
design is a business—whether it’s conducted in a studio, in-house or freelance
setting—are always welcome to join the Starving Artists Guild.
» Continue
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A Preview of the TDC51 Typography Competition Winners (cont'd) |
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| Figure 4a |
Figure 4b. |
Figures 4a & 4b MALAMUD BOOK COVER SERIES
FIRM: Farrar, Straus and Giroux, NY
DESIGNER, ART DIRECTOR, ILLUSTRATOR: Lynn Buckley
TYPEFACES: Trade Gothic, Rockwell, Hand Lettering
In these clean, appealing book covers for the novels of Bernard Malamud, the designer literally entwines the book's title with a related illustration—in this case, allowing the stitching of the baseball to flow into a handwritten title. "I was worried that after the first few designs the ideas would 'dry up'. But that proved to be exactly the opposite of what happened," says designer Lynn Buckley.
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Figure 4c. TRUE
FIRM: True North, Manchester, UK
CREATIVE DIRECTOR: Ady Bibby
DESIGNERS: Ady Bibby, Stuart Price
TYPEFACES: HTF Champion Gothic (cover), Univers (Experience spread)
TRUE is the first in a series of promotional pieces that explores the concept of truth for True North. The quotation, "Experience: A Comb Life Gives You After You Lose Your Hair" is effectively and powerfully illustrated by the creation of a typographic comb.
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Figure 4d. KLEIDERSAMMLUNG
DESIGN: Fons Hickmann M23, Berlin
DESIGNERS: Fons Hickmann, Gesine Grotrian-Steinweg
CLIENT: Laboratory for Social and Aesthetic Development (LABOR)
This arresting poster was created to collect secondhand clothes for the poor. The hand-lettered writing simulating the bellybutton and hair on this woman's torso and bikini line gives the details of the clothing collection, including date, time, and place.
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WEB-EXCLUSIVE CONTENT!
