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The saying is: Money makes the world go around. Fair enough—the lights
have to stay on. The essential emollient, money manages to insinuate itself
into all of our lives. And those who refuse to entertain the reminders that
design is a business—whether it’s conducted in a studio, in-house or freelance
setting—are always welcome to join the Starving Artists Guild.
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A Preview of the TDC51 Typography Competition Winners (cont'd) |
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Figure 2a. SO, YOU WANT AN MBA?
FIRM: Sandstrom Design, Portland, ORE.
CREATIVE DIRECTOR: Sally Morrow
DESIGNERS: Sally Morrow, Shanin Andrew
CLIENT: Portland State University
TYPEFACES: Mrs. Eaves, Kuenstler Script, Vinyl Warehouse, New Century Schoolbook
Photography and copy become an invitation (and a challenge) to experience what Portland State University's MBA program has to offer, rather than merely providing course descriptions. Influences plus cues were taken from textbooks, standardized tests, and library card pockets.
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Figure 2b. ELVIS SWIFT ILLUSTRATION PROMOTION
FIRM: Werner Design Werks, Minneapolis
HAND LETTERING: Elvis Swift
This unconventional promotional piece uses random, decorative writing and symbols that mirror the unique quality of Swift's illustration. The pieces are letterpress printed on a variety of materials, from wallpaper to bingo cards to pages of old romance novels to naturally aged envelopes.
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Figure 2c. ABSTRACTION AND SURREALISM
FIRM: Aufuldish & Warinner, San Anselmo, CALIF.
DESIGNER: Bob Aufuldish
TYPEFACES: Dalliance, Eureka, Custom Initial Caps
Inner spreads of this exhibition catalog combine surreal illustration with type set in teh quirky and eccentric dalliance on the left page. The right page balances the spread with a conservative text treatment made exquisite with a striking background color on a scalloped-edge page; the initial cap is knit together with the same dingbat used on the cover.
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Figure 2d. MCVITIES JAFFA CAKES
FIRM: Willaims Murray Hamm, London
Powerful, engaging messages set in sponge-cake lettering is the bold marketing approach for this line of over 15 products. More than 60 statements, including NEVER ENOUGH, ALL MINE, THEY’RE ALL GONE, SORRY, AND HARD TO SHARE brandish the otherwise simple packaging. |
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