Figure 1.AN EXTRA LAYER
This year’s 365: AIGA Year in Design
25 may be the slimmest annual
to date. Due to the organization’s
attempt to drive more traffic to its
online archive of winning work,
the print catalog has shed a pound
or two in weight. To compensate
for the weight loss, the jacket has
been designed to double as a promotional
poster for the contents
of the catalog and the digital archive.
All 224 pages were designed
by Barbara deWilde, whose tony
type treatment is featured on the
cover. www.aiga.org/content.cfm/365discussion
OFF THE BEATEN TRAIL
When ad agency Arnold Worldwide in Boston needed a
series of illustrations to promote client Celebrity Cruises’
off-the-beaten-trail destinations like the Mayan ruins of
Copan, Honduras, and the most famous summit of the
Swiss Alps, Matterhorn, they turned to Arthur Mount.
Out of his one-man studio in Portland, Ore., Mount is producing
12 two-sided posters, which will be distributed not
only to nearly every local travel agency in the U.S., but also
around the world. Celebrity Cruises is betting Mount’s vistas
of exotic destinations like Easter Island and Machu
Picchu will make dreamy passersby walk in and reserve
things like camel rides around Egypt’s Great Pyramids. www.arthurmount.com
DUDE, WHERE’S MY CAR?
If each level of a parking garage emitted a particular scent (level
1: dirt, level 2: ocean), would that remind you where you parked?
CalArts MFA graduate Victoria Lam would argue yes. Her thesis
project, a book titled Dude, Where’s My Car, explores the use of
visual and odoriferous graphics as memory devices for the forgettable
concrete environment of parking garages. Her thesis advisor,
noted book designer Lorraine Wild, was so impressed with Lam’s
olfactory sense and sensibility that she hired her. And just in time
for the Lorraine Wild Studio to announce its new name: Green
Dragon Office. This more co-operative title is intended to give
staff designers like Lam more autonomy, perhaps to breathe more
fire into their work. www.greendragonoffice.com
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