Photo: Gary Walters
Type is king this issue. Nowhere is this
more prominent than on the cover designed
by AdamsMorioka. Noreen Morioka,
who participated in last issue’s
friendly cover competition (Greg Samata’s
concept was selected), wanted another
stab at the cover design. Working
with her partner, Sean Adams, they delivered
a killer cover. To read more about
the concept and see another direction
they initially considered, check out
The Emotional Qualities of Type.
We’re having a lot of fun working with
our designer friends the past couple of issues,
and we’re going to keep up the play
time. It’s a testament to design in action.
If you’d like to get in on the cover action,
contact me at the e-mail address below.
Allan Haley has once again delivered a
hearty line-up for the type section, working with writers Alyson Kuhn, Ilene Strizver,
and Tiffany Wardle. In addition,
Ed Benguiat gets personal in the Q&A
with Kristin Wolfe. He compares type design to a bossa nova and
reflects on some of his inspirations over the years, including ex-wives and
bar mitzvahs.
On a completely different note: Have you ever
wondered how prostheses are designed? Ina Saltz
interviews some of the geniuses behind these anatomical
masterpieces in “
Step Out”. It’s not surprising
that many of these craftspeople started with
degrees in fine art when you see how beautiful—and
lifelike—prosthetic limbs can be.
Tiffany Meyers takes a close look at
the state of
advertising education and how some firms are getting
intimately involved in the curricula—even going so far
as to establish their own programs at the university
level. One might wonder if this is better for the agencies
or the students—you decide.
Nancy Bernard interviews Mark Anderson and
Deborah Sussman about the designers who started in
their firms many years ago and have gone on to be successful
in their own right in part two of “
The Care and
Feeding of Emerging Talent”.
The founders of Hi-ReS!, based in London, talk
to Helen Walters about their rise to fame with their
dark websites for the films Requiem for a Dream and The
Dreamers, and how they’re
moving beyond the browser
with some book and installation projects.
Their philosophy is simple: “It’s all about engaging
in meaningful conversations with your target market.
That sounds like ad-speak, but it’s what we’ve
been pursuing from day one. Respect your audience,
acknowledge that they are smart and like to be challenged
[in the right context], and start a conversation
with them. Don’t talk to them as if you were delivering
a monologue to an infant,” says co-founder Florian
Schmitt. Amen.