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The saying is: Money makes the world go around. Fair enough—the lights have to stay on. The essential emollient, money manages to insinuate itself into all of our lives. And those who refuse to entertain the reminders that design is a business—whether it’s conducted in a studio, in-house or freelance setting—are always welcome to join the Starving Artists Guild.
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EDITOR'S DESK
Type is king this issue. Nowhere is this more prominent than on the cover designed by AdamsMorioka. 
May/June 2005
EDITOR'S DESK
The Type Issue
by Emily Potts

Photo: Gary Walters

Type is king this issue. Nowhere is this more prominent than on the cover designed by AdamsMorioka. Noreen Morioka, who participated in last issue’s friendly cover competition (Greg Samata’s concept was selected), wanted another stab at the cover design. Working with her partner, Sean Adams, they delivered a killer cover. To read more about the concept and see another direction they initially considered, check out The Emotional Qualities of Type. We’re having a lot of fun working with our designer friends the past couple of issues, and we’re going to keep up the play time. It’s a testament to design in action. If you’d like to get in on the cover action, contact me at the e-mail address below.

Allan Haley has once again delivered a hearty line-up for the type section, working with writers Alyson Kuhn, Ilene Strizver, and Tiffany Wardle. In addition, Ed Benguiat gets personal in the Q&A with Kristin Wolfe. He compares type design to a bossa nova and reflects on some of his inspirations over the years, including ex-wives and bar mitzvahs.

On a completely different note: Have you ever wondered how prostheses are designed? Ina Saltz interviews some of the geniuses behind these anatomical masterpieces in “Step Out”. It’s not surprising that many of these craftspeople started with degrees in fine art when you see how beautiful—and lifelike—prosthetic limbs can be.

Tiffany Meyers takes a close look at the state of advertising education and how some firms are getting intimately involved in the curricula—even going so far as to establish their own programs at the university level. One might wonder if this is better for the agencies or the students—you decide.

Nancy Bernard interviews Mark Anderson and Deborah Sussman about the designers who started in their firms many years ago and have gone on to be successful in their own right in part two of “The Care and Feeding of Emerging Talent”.

The founders of Hi-ReS!, based in London, talk to Helen Walters about their rise to fame with their dark websites for the films Requiem for a Dream and The Dreamers, and how they’re moving beyond the browser with some book and installation projects. Their philosophy is simple: “It’s all about engaging in meaningful conversations with your target market. That sounds like ad-speak, but it’s what we’ve been pursuing from day one. Respect your audience, acknowledge that they are smart and like to be challenged [in the right context], and start a conversation with them. Don’t talk to them as if you were delivering a monologue to an infant,” says co-founder Florian Schmitt. Amen.


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