What I notice in this year’s group of emerging talents is the continued blurring of boundaries—not just in terms of the definition of a graphic designer, or the demarcations between disciplines
or delivery media, but in a larger sense as well. Everything is changing, all the time. Technology
continues to impact all aspects of the creative industry, making possible work that none of us
would’ve dreamed of doing even a few years ago. Beyond providing faster ways to move type and
images around, technology is enabling new modes of human interaction and giving rise to connectivity
on a whole new scale. Ideas incubate in one place, sparking trends and conversations,
then shoot around the world and back in what seems like an instant. More and more, we are experiencing
the emergence of a global creative community. I think this year’s Emerging Talent
roster reflects this transformation.
Many of those on this list pursued their education in a part
of the world where they no longer live. Some took their training
here in the U.S. and now work elsewhere. Some have already
been drawn to opportunities and collaborations in an assortment
of cities, here and abroad, over the course of their short careers.
I find it notable that, although there is still a heavy concentration
of talent on both coasts, interesting work is being made all
over the U.S. But we never had, and will never have, the market
cornered on talent. In the course of my research, I found intriguing
young creatives all over the world—Paris, Warsaw, Tokyo and
remotest Western Australia, to name a few places.
The designers, illustrators, photographers, filmmakers, artists
and writers in 2009’s group are all doing work with a strong, clear
voice. The list was assembled by polling thought leaders, talent
spotters and respected academics. They responded with recommendations
of those they believe are doing especially interesting
work. I reviewed hundreds of candidates, looking to see what was
happening in terms of geography, delivery media, concept, motivation
and schools of thought. I sought out people doing new work
in new ways for new audiences, stretching limits and pursuing creative
excellence. These individuals needed to be representative
both of where we are now and where we are going. And their work
had to appeal to me personally, on a gut level—a subjective criterion,
admittedly, but an essential one.
I sense a kind of emotional shift among this year’s Emerging
Talents. There seems to be a rise in optimism and a turning away
from the insidious cynicism of late. Whether they are social activists,
comedic filmmakers, abstract theorists, exuberant performers,
gear-head technologists or branding devotees, they all seek
what is true and beautiful and captivating. They draw from the
authenticity of personal experience to share stories and ideas with
all kinds of audiences through their work. I hope you enjoy their
subtle (and not so subtle) art posters, finely crafted typography,
surreal films, immersive environments, technological gadgetry,
colorful tales, haunting photos and cardboard robots. Assembling
the Emerging Talent list has been an amazing opportunity to explore
and celebrate creativity without boundaries.
Meet STEP’s Emerging Talents for 2009.
Terry Lee Stone
Thanks very much to the people who made this possible:
Frank Baseman, Tom Biederbeck, Noémie Bonnet, Victor Bornia, Brian Boyl, Craig Brimm,
Stefan G. Bucher, Marc Burckhardt, Anne Burdick, Krystina Castella, Maggy Cuesta, Scott
Denton-Cardew, Laura DesEnfants, Colin Drummond, Amy Gehrt, Nik Hafermaas, Jessica
Helfand, Steven Heller, Dan Ibarra, Kali Nikitas, Jonathan Notarro, Matthew Porter, Martha
Rich, Tim Roper, Paul Sahre, Louise Sandhaus, Yolanda Santosa, Jon Sueda, Gail Swanlund,
Mark Todd, Alice Twemlow, Armin Vit, Petrula Vrontikis, Alissa Walker & Esther Pearl Watson