This is the second annual issue that STEP has devoted to the intersection of design and business. As you'll see, we're looking at two separate aspects of this: external, client-facing issues related to the creative challenges we take on and the solutions we deliver; and internal, operational issues connected to the daily management of our own studios and organizations. A panel of experts has prepared great content for us in both areas. Here's a quick preview:

• Design & Business: Why Can't We Be Friends?
Roger Martin describes the conflicting mind-sets that get in the way of effective designer/client collaboration, and he provides useful advice on bringing the two sides closer together.

• Developing Design Thinking Capabilities
Sara Beckman and Michael Barry share insights into the importance of applying design thinking not just to business problems, but also to complex social challenges, and they explore the learning styles connected to successful design activities.

• Meaningful Journeys: Design Research & the Authentic Brand Experience
Denise Klarquist and Steve Diller explain the vital but often misunderstood role design research plays in the creation of authentic brand experiences, and they present an overview of the tools and techniques involved.

• Left-Brain Staff Management Strategies for Right-Brain Firms
Emily Cohen shares real-world tips for organizing and managing the staff of a fast-moving creative company, and she examines key internal roles that must be addressed.

• Trademark Basics for Graphic Artists
Intellectual property attorney Linda Joy Kattwinkel explains the essentials of trademark law—a vital issue for everyone working with identities for products, services and companies.

• Sound Advice for Shaky Times
Lastly, I've prepared a brief guide to keeping your design firm healthy in hard economic times. It includes tips for slimming down, becoming more efficient and maybe even rethinking your business entirely.

Our intent, just as with last year's Business Annual, is for this set of articles to have lasting value to you as you move forward in your career. We hope you find it so valuable that you keep this special issue of STEP on your bookshelf for future reference!