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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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DESIGN 100: Self-promotions (cont'd) |
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93 GRAPHICULTURE
In a salute to its own moniker, Graphiculture’s recently
updated identity was designed to “clearly
present the concept that there are two sides to our
business: the Graphic side—our work—and the
Culture side—who we are,” says creative director
Cheryl Watson.
Twenty pairs of photographic images are used throughout
the firm’s business stationery and collateral materials. In each
instance, the left side of the different (but distinctly related) twosome
is a close-up graphic shot, while the right side is a lifestyle
representation. The 20 images appear on the various components
of Graphiculture’s identity system, and each member of the
firm’s staff has an array of business cards bearing the various photographic
depictions. A “portable” portfolio of the firm’s work
is presented on individual postcards, which are “a wee window
into some of our exploits, sensibilities, experiences and passion
for making our clients gleam with goodness,” in Watson’s words.
The identity system graphically emphasizes the firm’s distinct but
related interests in work and culture. by Sheree Clark
Graphiculture | Art Director: Cheryl Watson | Designers: Chad Olson, Lindsey Gice, Daniel Anderson, Crystal Barlow
photographers: Ann Cutting, Graphiculture staff | Client: Graphiculture | Contact: www.graphiculture.com
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