It was also part of an integrated experience with an online location, www.hadw.com/holiday, where recipients could go to create and virtually post a card of their own. There were actually two cards, admits designer Jana Nishi: naughty and naughtier. “Everyone’s sensitivities differ,” she says. Both versions of the card share the same first two contrasting spreads: a snow angel on one page and tire tracks running through it on the opposite. A traditional Christmas stocking is contrasted by a fishnet stocking. “However,” Nishi says, “the last spread of the nice version features a gift tag on one page and the recipient’s name scratched out, indicating ‘regifting,’ on the opposite.” That same spread on the naughty version (which I got) shows a nice, ordinary snowman on one page, and on the opposite, the same snowman with his coal-eyes and carrot- nose relocated, as Nishi points out, “ to a ‘different’ part of his body.” It was left to each project manager to decide which clients got what version. by Romy Ashby