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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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DESIGN 100: Self-promotions (cont'd)

99 MUNDAY DESIGN
Portfolios are meant to seduce. They must not only encapsulate the designer’s oeuvre, but do so more alluringly than the competitors piled high on a prospective client or employer’s desk. Glossiness, color, clever folding and sumptuous paper are de rigueur devices for provoking interest, and yet they could not be further from the attributes of Oliver Munday’s own portfolio.

“I like to do things that are the opposite of what is expected; that is why I chose the black-and-white print,” explains Munday, whose O Book also surprises with its atypical use of disposable, recyclable paper. Munday observes that “design is often disposable,” and yet “it is also universal,” a sentiment that translates into a composition that feels and reads like a newspaper, but one comprised entirely of stunning “advertisements” of Munday’s work. “I wanted to show my work, my personality, without showing the physical pieces,” he explains. “It’s about showing things that weren’t used and things that weren’t final, in order to show a more raw side versus a more formal portfolio book. It was a project I always wanted to do.” by Taylor Lowe

Oliver Munday Design | Designer, Client: Oliver Munday | Contact: www.olivermunday.com

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