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As Tiffany Meyers observes in her overview of the 100 winners, one can’t peg 2009 as the year of any specific color or typographic convention. But the winning projects are reflective of today’s increasingly diverse design discipline. In fact, one has to wonder if there is any longer such a thing as a design discipline—in light of today’s fast-changing and even amorphous practice, the word discipline seems a little out of place.
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March/April 2008
The DESIGN 100: Readers’ Choice
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Again this year, the STEP Design 100 competition included an online component. In addition to the regular judged competition shown on the preceding pages, readers had the opportunity to vote for their personal favorites at Graphics.com. Here are the six entries readers picked.
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UNIT DESIGN COLLECTIVE
To help Approved Appraisers stand out from its competitors while fusing its fun personality with its conservative clientele, UNIT design collective created this logo and amplified Approved Appraisers’ identity via letterpress stationery.
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UNIT DESIGN COLLECTIVE
When UNIT was asked to design a wedding invitation for a couple that loves to travel, the firm decided on a customized ticket with stamps and hole punches—representing, UNIT explains, “[the couple’s] many journeys in life, physical and personal.” |
UNIT Design Collective | Creative Directors: Ann Jordan, Shardul Kiri | Designer: Ann
Jordan | Dlient: Approved Appraisers | Contact: www.unitcollective.com |
UNIT Design Collective | Creative Directors: Shardul Kiri , Ann Jordan | Designer: Shardul Kiri | Photographer: Ken West | Client: Tor & Linda Naerheim | Contact: www.unitcollective.com |
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PLACEWRIGHT DESIGN AT WHA
PlaceWright Design at WHA says this logo—developed as part of a rebranding project for TEAC Structural Engineering—is “a representation of connection, precision and a 360-degree, comprehensive approach enhanced by a sophisticated but energetic color palette.” |
STUDIO/PW
When STUDIO/PW was tasked with taking over the logo design for VerdePaperie—an environmentally friendly online stationery store—the firm took its cue from nature, using an organic illustration and hues. |
| PlaceWright Design at WHA | Art Director, dDesigner: Daniela Mocan | Client: TEAC Structural Engineering | Contact: www.wharchitects.com/placewrightdesign
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STUDIO/PW | Art Director, Designer: Peggy Wong | Client: VerdePaperie | Contact: www.studiopw.com |
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LOUISIANA TECH UNIVERSITY SCHOOL OF ART
Louisiana Tech University School of Art students Bethany Johnson
and Ryan Perkins used macabre imagery, sideshow references
and multiples of two for this poster, which had a two-fold goal: pay tribute to Yee-Haw Industries and Io Palmer, and work in the
event’s Halloween Eve opening date.
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Z SQUARED DESIGN
Z Squared Design wanted to “turn up the volume” with a new identity. They chose red to make a bold statement, noting the “letterpress printing, embossing, hole punch, scoring and diecutting are all used to make this system as tactile as it is visual.” |
| Louisiana Tech University School of Art | Art Director, illustrator: Bethany Johnson | Designers: Bethany Johnson, Ryan Perkins | Client: Louisiana Tech University School of Art | Contact: yobethany@yahoo.com |
Z Squared Design | Art Director, Designer: Dave Zauhar | Client: Z Squared Design | Contact: www.zsquareddesign.com |
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