In the case of this project, socially conscious Target wanted to make a difference by addressing environmental issues of particular importance to the retailer’s guests. Wink was asked to help Target execute and communicate a sustainability program centered on plastic shopping bag usage. “We needed to create a simple and convenient reusable bag and companion recycling strategy that would differentiate Target and demonstrate corporate responsibility,” says Scott Thares of Wink. In developing designs for a shopping bag that promotes recycling and reusability, one idea that emerged was a simple and elegant solution: a whimsical and eloquent illustration featuring a pair of trees with Target logo-shaped leaves. The bird within the tree became “the cherry on top” for the final design execution. Wink’s design was so successful Target has used the illustration on its small zippered and large reusable shopping tote bags, as well as on recycling stations within Target stores. by Sheree Clark